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Ferrari's Electric Luce Sells Out Early


November 3, 2026

Ferrari has confirmed that its first fully electric supercar has sold out its planned 2027 allocation, suggesting stronger demand than expected for a model that initially divided enthusiasts over its unconventional design. Chief executive Benedetto Vigna announced on Tuesday that customer orders for the Luce already cover all vehicles scheduled...

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Beyond Abstinence: ZENO and the Pleasure of the Alcohol-Free Glass
Featured Article

Beyond Abstinence: ZENO and the Pleasure of the Alcohol-Free Glass

There are moments when the ritual of wine matters as much as the wine itself: the pause before a first sip, the shape of a glass in the hand, the way a meal opens differently when something...

October 29, 2026
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The Archive

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De Beers Diamond Crisis Threatens Botswana
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De Beers Diamond Crisis Threatens Botswana

For more than a century, De Beers helped define the diamond as an enduring symbol of rarity, romance and wealth. Today, the company faces a far less...

Nov 02, 2026
Estée Lauder Raises Luxury Beauty Outlook
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Estée Lauder Raises Luxury Beauty Outlook

While much of the luxury industry faces cautious spending and weaker demand, prestige beauty is proving more resilient. Estée Lauder has raised its...

Nov 02, 2026
Gucci Unveils Paris Flagship Amid Turnaround
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Gucci Unveils Paris Flagship Amid Turnaround

On Paris's Avenue Montaigne, Gucci is unveiling a new expression of Italian luxury. Its redesigned flagship, opening on 30 October, places...

Oct 30, 2026
Audi Cuts Forecast As China Weakens
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Audi Cuts Forecast As China Weakens

Audi has lowered its financial expectations for 2026 as weakening demand in China and growing pricing pressure challenge the German luxury carmaker's...

Oct 30, 2026
French Retailers Face Troubled Christmas Trading
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French Retailers Face Troubled Christmas Trading

France's luxury retailers are preparing for a difficult Christmas shopping season as weeks of protests and violent disturbances disrupt major retail...

Oct 29, 2026
Sotheby's Opens New Dubai Collectors' Gallery
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Sotheby's Opens New Dubai Collectors' Gallery

Sotheby's has opened a new gallery in Dubai's International Financial Centre, bringing rare watches, fine jewellery, designer handbags and...

Oct 29, 2026
Berluti Reimagines Luxury Hospitality in Tokyo
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Berluti Reimagines Luxury Hospitality in Tokyo

French luxury house Berluti has opened an invitation-only space above its Tokyo flagship, experimenting with a more personal approach to customer...

Oct 29, 2026
Aston Martin Reveals Open-Top Valhalla Hypercar
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Aston Martin Reveals Open-Top Valhalla Hypercar

Aston Martin has unveiled an open-top version of its Valhalla hybrid supercar, promising the same 217mph maximum speed as the coupé while offering...

Oct 28, 2026
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Bucherer Expands Its Rolex Retail Control
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Bucherer Expands Its Rolex Retail Control

Rolex-owned jewellery retailer Bucherer is taking control of another branded boutique in the United States, extending its influence over watch...

Oct 28, 2026
Celine Finds Fresh Momentum Under Rider
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Celine Finds Fresh Momentum Under Rider

Celine is seeing renewed demand for accessories under creative director Michael Rider, offering a bright spot for the LVMH-owned fashion house as the...

Oct 28, 2026
Electric Range Rover Sport Faces Test
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Electric Range Rover Sport Faces Test

The fully electric Range Rover Sport is drawing attention for how closely it preserves the road manners and off-road character of its petrol-powered...

Oct 28, 2026
China Downturn Wipes €251bn From Luxury
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China Downturn Wipes €251bn From Luxury

Europe’s leading luxury houses have lost a combined €251 billion in market value this year, as weaker spending in China undermines hopes of a sector...

Oct 27, 2026
French Riots Strike Luxury Retail
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French Riots Strike Luxury Retail

At Louis Vuitton’s Place Vendôme boutique, reinforced windows held against an attempted break-in. Elsewhere, the protection failed. Stores belonging...

Oct 21, 2026
Luxury Houses Join Art Basel Paris
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Luxury Houses Join Art Basel Paris

Under the Grand Palais glass roof, the conversation at Art Basel Paris will move between paintings, couture and watchmaking. As the fair returns from...

Oct 15, 2026
Vintage Accessories Find Their Next Admirers
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Vintage Accessories Find Their Next Admirers

The horn handle of a Saint Laurent Mombasa, the familiar silhouette of a Fendi Spy: bags once synonymous with a particular fashion moment are finding...

Oct 14, 2026
BMW Widens US Luxury Sales Advantage
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BMW Widens US Luxury Sales Advantage

BMW has extended its lead in the American luxury car market, with stronger US sales offsetting some of the pressure from falling global deliveries....

Oct 14, 2026
The Library

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Gucci Lawsuit Tests Luxury’s Authenticity Promise
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Gucci Lawsuit Tests Luxury’s Authenticity Promise

The attraction of a discounted Gucci handbag rests on a simple understanding: the price may change, but the object’s authenticity does not. A lawsuit...

Oct 12, 2026
Porsche’s 911 Keeps Desire Alive
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Porsche’s 911 Keeps Desire Alive

Porsche’s most familiar silhouette is proving one of its strongest draws in a difficult year. While worldwide deliveries fell, the 911 attracted more...

Oct 12, 2026
Maextro Brake Failures Test Luxury Credentials
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Maextro Brake Failures Test Luxury Credentials

A built-in coffee machine and a retractable cinema screen helped position the Maextro V800 as a luxurious way to travel. Now a component beneath the...

Oct 12, 2026
Saint Laurent After Vaccarello’s Final Bow
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Saint Laurent After Vaccarello’s Final Bow

Beneath the Eiffel Tower, Anthony Vaccarello turned Saint Laurent’s runway into a stage for a particular kind of glamour: commanding shoulders,...

Oct 12, 2026
Chanel Extends Blazy Momentum In Paris
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Chanel Extends Blazy Momentum In Paris

Chanel used its spring/summer 2027 show in Paris to extend the creative direction established by Matthieu Blazy, presenting a collection that...

Oct 06, 2026
LVMH Faces Difficult Luxury Market Rebuild
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LVMH Faces Difficult Luxury Market Rebuild

LVMH is facing one of the toughest resets in its recent history after losing more than $167 billion in market value this year, as weaker Chinese...

Oct 06, 2026
Luxury Runways Carry Heavier Commercial Expectations
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Luxury Runways Carry Heavier Commercial Expectations

Milan and Paris are opening their runways under unusual pressure. After two years of weaker demand, heavy price increases and uneven recovery, luxury...

Sep 23, 2026
Donatella Versace Launches Venture With REVOLVE
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Donatella Versace Launches Venture With REVOLVE

Donatella Versace is moving into a new phase of her career with plans to build an original fashion venture alongside US retailer REVOLVE, marking one...

Sep 21, 2026