Bulgari Appoints First-Ever Creative Director

3 mins read

In a landmark move for the luxury fashion world, Bulgari has announced the appointment of Mary Katrantzou as its inaugural Creative Director for Leather Goods and Accessories. With this strategic decision, Bulgari aims to infuse its esteemed brand heritage with fresh creativity and contemporary flair under the guidance of the visionary designer.

Mary Katrantzou’s rise to prominence began straight out of Central Saint Martins in the late 2000s, where she gained recognition for her pioneering work in digital placement printing. Renowned for her fascination with jewellery, Katrantzou’s early collections featured hyperreal trompe l’oeil images of necklaces, drawing parallels to the intricate craftsmanship of jewellery-making.

As she steps into her role at Bulgari, Katrantzou’s creative purview extends from leather day bags to luxurious silk accessories and one-of-a-kind high-jewellery pieces. Her mission? To blur the lines between adornment and functionality, leveraging Bulgari’s rich heritage as a boundless source of inspiration.

Katrantzou’s affinity for Bulgari traces back to 2019, when the Italian jewellery powerhouse collaborated with her for a fashion show at the majestic Temple of Poseidon in Athens. The collaboration reached new heights when Hollywood icon Cate Blanchett donned a jewelled bodice gown from Katrantzou’s collection at the prestigious Golden Globe Awards, cementing their creative synergy.

Drawing from her Greek roots and personal connections to the brand, Katrantzou’s appointment symbolises a harmonious union between Bulgari’s storied legacy and her creative ethos. Her meticulous attention to detail and passion for colour resonates with Bulgari’s commitment to excellence, craftsmanship, and innovation.

Katrantzou’s journey from London to Athens, where she recently relocated, adds another layer of cultural richness to her new role. Balancing her responsibilities between her Athens home base and Bulgari’s design ateliers in Florence and offices in Rome, Katrantzou embodies the cosmopolitan spirit that defines modern luxury.

As she immerses herself in the creative process, Katrantzou looks forward to infusing her unique perspective into Bulgari’s leather goods and accessories line. With her first pieces set to debut in stores in August, anticipation mounts for the unveiling of Katrantzou’s transformative vision for Bulgari’s future.

In the realm of luxury fashion, where heritage meets innovation, Mary Katrantzou’s appointment heralds a new era of creativity and collaboration. As she embarks on this journey with Bulgari, the fashion world eagerly awaits the unveiling of her groundbreaking designs and the enduring legacy they will leave on the brand.