Aston Martin continues its pursuit of luxury excellence with the inauguration of a new showroom nestled within the prestigious Peninsula hotel in Tokyo. This landmark location, named Aston Martin Ginza, highlights the brand’s commitment to elevating the retail experience and capturing the attention of affluent consumers.
Expanding its footprint in Asia, it follows the success of the brand’s first global flagship location in New York, showcasing the manufacturer’s refreshed corporate identity. Spanning two stories and encompassing 324 square metres, the showroom boasts a sophisticated ambiance, complete with a digital media wall and a customer lounge designed for personalised interactions.
Marco Mattiacci, Aston Martin’s global chief brand and commercial officer, expressed enthusiasm for the brand’s enhanced presence in Tokyo, citing the city’s prominence as a luxury hub. With Tokyo emerging as a key market for Aston Martin, the opening of Aston Martin Ginza signifies a strategic investment in the brand’s retail network and customer engagement initiatives.
Aston Martin Ginza is poised to offer unparalleled customer experiences, inviting visitors to explore the brand’s heritage and craftsmanship firsthand. With plans for additional flagship sites and landmark showrooms in the pipeline, Aston Martin is poised to capitalise on Tokyo’s growing demand for ultra-luxury automotive experiences.
Ken Arai, president of Graz Automotive Holdings, the operator of Aston Martin Ginza, echoed the sentiment of growth potential in Japan’s luxury market. By prioritising customer-centric dealership experiences, Aston Martin aims to cultivate long-lasting relationships with discerning clientele in Tokyo’s upscale Ginza district.
Mark J. Choon, managing director of The Peninsula Tokyo, expressed pride in welcoming Aston Martin to the esteemed hotel, emphasising the synergy between luxury brands and the timeless hospitality offered by The Peninsula Tokyo. As Aston Martin enthusiasts converge at Aston Martin Ginza, they can expect to be treated to the renowned Peninsula hospitality, further enhancing their ownership journey.
