Hublot Continues as Official Watch of UEFA Euro 2024

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Hublot continues to solidify its presence in the world of soccer by serving as the official watch sponsor for the UEFA Euro 2024 tournament. This partnership, now in its fifth edition, underscores nearly 20 years of Hublot’s commitment to soccer sponsorship.

The 17th UEFA Euro, hosted by a unified Germany for the first time, began on June 14, 2024, with a resounding 5-1 victory for Germany over Scotland in Munich. This tournament features 24 European teams and has drawn millions of visitors to Germany and its stadiums, while also capturing a vast global television and streaming audience. Early statistics indicate that viewership has more than doubled compared to the 2022 FIFA World Cup, with an estimated five billion people expected to tune in by the time the finals conclude on July 14 in Berlin’s Olympiastadion.

Hublot leverages this massive global event by prominently featuring its brand. The tournament’s referees wear the Hublot Big Bang e Gen3 UEFA Euro 2024 to time matches, and the brand’s name appears on the fourth referee board used for player substitutions. The luxury watchmaker also engages high-profile soccer personalities such as French star Kylian Mbappé and coaches Gareth Southgate of England and Didier Deschamps of France as brand ambassadors.

The Hublot Big Bang e Gen3 UEFA Euro 2024, introduced in April 2024 in Geneva, is a standout at every game. This 44 mm titanium timepiece boasts a Qualcomm Snapdragon WearTM 4100+ processor, featuring eight sensors, GPS, Bluetooth, Wi-Fi, and NFC payment connectivity. It tracks tournament games and displays scores in real-time, powered by Wear OS by Google and compatible with both Android phones and iPhones. The watch’s rubber strap with a deployant buckle can be easily swapped using Hublot’s patented One Click system.

As the UEFA Euro 2024 heads into its final week, with semifinals between Spain and France on July 9 and the Netherlands and England on July 10, the stage is set for an exciting conclusion on July 14. Throughout this period, Hublot’s presence continues to be prominent, showcasing the strategic impact of their long-standing partnership with UEFA.