Vinted Highlights Dominance in First Luxury Report

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Vinted, the popular online marketplace for second-hand fashion, has published its first report dedicated to the luxury category. This report highlights Vinted’s strategic shift towards the luxury goods sector, showcasing brands like Louis Vuitton, Chanel, and Gucci as leading sellers of items priced over €500.

Though Vinted has not disclosed exact revenue figures, the report reveals significant insights into the luxury market dynamics across its platforms. Brands such as Hermès, Dior, Saint Laurent, and Prada frequently rank among the top ten best-sellers across Vinted’s 20 national markets. These markets, however, exhibit unique preferences and trends in demand and product selection.

Cécile Wickmann, Head of Luxury at Vinted, notes varying trends in different countries. She explains that in Italy, selling second-hand fashion items is very popular, with more vendors than buyers. Conversely, France leads on the purchasing side, with more buyers than vendors. Dutch members prefer high-end moccasins, while British members show a distinct preference for luxury items in black compared to their European counterparts.

The report also highlights specific brand preferences by region, with TAG Heuer and Canada Goose among the top 10 most coveted brands in the UK, Celine and Bottega Veneta highly sought-after in Germany, and Omega attracting the most interest in Spain. In France, Chanel, Hermès, and Dior dominate the luxury segment. Local labels also enjoy strong positions in their respective countries, such as Mulberry in the UK, Fendi and Gucci in Italy, Loewe in Spain, and MCM in Germany.

Vinted’s publication of this study underscores its determination to carve out a niche in the luxury segment, currently dominated by competitors like Vestiaire Collective. In 2022, Vinted acquired German luxury resale site Rebelle and introduced a product verification service to bolster consumer confidence in luxury purchases.

Vinted reported its first profit in 2023 after years of expanding its range and increasing site traffic. The company posted a net income of €17.8 million, a significant turnaround from the €20.4 million loss the previous year. This profitability was driven by a 61% surge in revenue, reaching €596.3 million in 2023.

Vinted’s first luxury category report highlights the growing importance of high-end fashion in its business model. With top brands like Louis Vuitton, Chanel, and Gucci leading sales and a diverse array of market-specific