Louis Vuitton made a grand entrance into Barcelona with the debut of its eclectic cruise collection, designed by Nicolas Ghèsquiere. The show, staged amidst the architectural splendour of Parque Güell, was not without drama as eco-protestors sought to disrupt the event.
The collection itself was a testament to Ghèsquiere’s creative prowess, blending elements of modernism, Art Nouveau, and Mediterranean gothic into a striking array of designs. Models strutted down the runway in bolero riding hats and voluminous coats, showcasing a fusion of techy sports concepts and gothic shapes.
“The location of Parque Güell provided the perfect backdrop for our first show in Spain, reaffirming our strong relationship with the city,” stated Pietro Beccari, Chairman and CEO of Louis Vuitton.
In addition to the stunning fashion display, the event underscored Louis Vuitton’s deepening involvement in the upcoming America’s Cup. As the lead sponsor of the prestigious yachting race, Louis Vuitton is poised to make a splash in the world of competitive sailing.
“The America’s Cup is the pinnacle of yachting competition, and Vuitton’s sponsorship aligns perfectly with our brand’s ethos,” remarked Grant Dalton, CEO of Team New Zealand.
Louis Vuitton’s return to the America’s Cup signals a renewed focus on innovation and design, mirroring Ghèsquiere’s vision of blending active sport with experimental couture. As the countdown to the race begins, anticipation is high for both the fashion house and the sailing community.
With its Barcelona cruise show and America’s Cup sponsorship, Louis Vuitton continues to solidify its position as a leader in luxury fashion and sporting events.
