Reliance Brands to Expand 'The White Crow'

Reliance Brands, a division of Reliance Retail, is set to expand its luxury retail chain, 'The White Crow,' in response to India's growing luxury market. Currently operating in 12 cities, the chain plans to enter major markets like Delhi, Bengaluru, and Kolkata.

'The White Crow' offers luxury brands such as Armani, Burberry, and Michael Kors. This expansion aligns with broader industry trends, as India's luxury market is projected to grow from $25 billion to $90 billion by 2030, driven by an increase in ultra-high-net-worth individuals.

The expansion of 'The White Crow' coincides with Shoppers Stop's entry into luxury retail and Aditya Birla Fashion & Retail's plans to grow its luxury outlet, 'The Collective.' Reliance Brands continues to lead in introducing global brands to India, with a portfolio of over 50 international labels. This expansion underscores the company’s commitment to growing its retail presence in a booming market.