In a stylish escapade through the bustling streets of Seoul, NewJeans’ Hanni captures the essence of Gucci’s latest global campaign, spotlighting the iconic Horsebit 1955 bag and Horsebit 1953 loafers against the backdrop of the city’s most renowned landmarks.
Conceived by creative director Sabato De Sarno, the campaign encapsulates the equestrian heritage of Gucci, with the Horsebit clasp serving as a timeless emblem since the 1950s. Against the panoramic vista of Namsan Tower, the serene beauty of the Han River, and the charming food alleys of Seoul, Hanni effortlessly epitomises the elegant yet contemporary spirit of the collection.
The candid images portray Hanni’s youthful and sporty allure seamlessly intertwined with the Gucci aesthetic, showcasing the versatility and allure of the iconic bag and shoes. Notably, Hanni becomes one of the first female stars to grace a Gucci campaign wearing the Horsebit 1953 loafer, marking a significant milestone in celebrating both the brand’s heritage and modernity.
As part of this campaign, Gucci introduces three new variations of the Horsebit 1955 bag, crafted in exclusive materials in the vibrant hue of Gucci Rosso Ancora, available exclusively in South Korea.
Explore the full breadth of the global campaign images, featuring Hanni’s captivating presence amidst the urban landscape of Seoul. Whether strolling along the bustling streets or exuding confidence against the city skyline, Hanni embodies the quintessential Gucci girl with her infectious charm and distinctive style.
Experience the fusion of fashion and artistry in the captivating campaign film, capturing the essence of Gucci’s timeless allure through the lens of NewJeans’ Hanni.
