Jimmy Choo, the renowned British footwear label, is branching out into the realm of sports-inspired fashion with its latest capsule collection in collaboration with California-based lifestyle brand, Malbon Golf. Released on April 17, the Jimmy Choo x Malbon collection aims to captivate luxury lifestyle enthusiasts with a passion for golf.
This marks a significant departure for creative director Sandra Choi, who has led Jimmy Choo’s design team for nearly three decades. The collaboration with Malbon Golf, founded in 2017, is unique given its focus on attracting younger consumers to the sport through stylish athletic wear and engaging storytelling.
The collection, available online and in select Jimmy Choo stores, features a range of footwear and accessories, including leather sneakers, sandals, golf bags, denim club covers, bucket hats, caps, and towels. Both men’s and women’s options are included, broadening the capsule’s appeal to golf enthusiasts of all genders.
Notably, the collection showcases dual-branded golf bags and accessories adorned with Malbon Golf’s signature golf-ball-shaped mascot, “Buckets.” The designs also incorporate monogram detailing and embossed stitching, diverging from the subtle luxury trend commonly associated with Jimmy Choo.
With the recent surge in interest surrounding the PGA Tour, particularly following events like the Masters Tournament, golf has become increasingly relevant in the luxury market. Brands across various sectors, from automotive to fashion, are tapping into this trend, including newcomers like Lexus, Tumi, Brioni, and now Jimmy Choo.
The Jimmy Choo x Malbon collaboration serves as a testament to the growing intersection of luxury fashion and sports, offering consumers a blend of high-end style and athletic functionality. Whether you’re hitting the greens or simply looking to elevate your sporty wardrobe, this capsule collection promises to deliver both flair and performance.
