Hugo Boss made waves by announcing a major design partnership with one of fashion’s favourite icons, David Beckham. The German fashion giant has signed a multi-year deal with the former Manchester United star, marking a significant step into the fashion design world for both Beckham and his wife Victoria.
Under this agreement, Beckham will design and curate formal and casual menswear collections for the Boss brand, with the first pieces set to debut for the Spring/Summer 2025 season. Beckham, who has already been signed as a Boss campaign star for Autumn/Winter 2024, will help evolve the Boss Menswear collections over the coming years, aiming to deliver innovative and captivating designs that embody the style and aesthetic values of both Beckham and Boss.
Beckham expressed his excitement about the collaboration, stating, “Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with Boss so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.”
This strategic move by Hugo Boss leverages Beckham’s influential status in menswear, known for his versatile style that ranges from sharp tailoring to casual chic. Hugo Boss CEO Daniel Grieder lauded Beckham as a “true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our Boss brand.”
Since retiring from football, Beckham has successfully transitioned into business, launching various enterprises and securing endorsement deals. His collaboration with Hugo Boss is further bolstered by his connection with Authentic Brands Group, an American firm that co-owns and manages Beckham’s global brand. This partnership aims to optimise long-term value in the marketplace by connecting strong brands with top-tier partners.
Hugo Boss has been actively reinventing its Hugo and Boss labels, with celebrity collaborations playing a crucial role. Earlier this year, the brand announced a partnership with Naomi Campbell for a travel-focused womenswear collection under the Boss label.
This exciting collaboration with David Beckham signifies a new chapter for Hugo Boss, promising to bring fresh and innovative menswear designs to a global audience.
