Hugo Boss expands its youthful HUGO line with the launch of HUGO Blue, a new collection for Spring/Summer 2024 centred around denim, streetwear, and gender-neutral styles.
The debut campaign features a diverse lineup of talent from various creative industries, including UK actress Jasmine Jobson, US rapper Teezo Touchdown, Chinese musician Rikimaru, US model and social media star Vinnie Hacker, German rapper Reezy, and US model Cara Taylor.
HUGO Blue offers a range of denim pieces such as jeans, skirts, jackets, trench coats, shirts, shorts, and dungarees, along with printed jersey staples and bold logo details—all reflecting a colour palette themed in shades of blue, black, and white.
In addition to the HUGO Blue collection, the SS24 lineup for the mainline HUGO collection introduces modern takes on suiting in soft pastel hues, sharply tailored and oversized silhouettes, metallic pieces, logo print separates, cropped tops, and statement accessories.
The launch event for HUGO Blue in Berlin on March 6, 2024, promises an immersive experience blending physical and virtual realms, tapping into entertainment, the metaverse, and gaming.
Both the HUGO and HUGO Blue collections are now available for purchase in-store and online, offering fashion-forward individuals the opportunity to explore and express their style with contemporary flair.
