Chanel Extends Blazy Momentum In Paris

Chanel used its spring/summer 2027 show in Paris to extend the creative direction established by Matthieu Blazy, presenting a collection that reworked the house’s most recognisable codes while maintaining the momentum built during his first year as artistic director.

Shown at the Grand Palais, the collection paired sheer skirt suits with tiger-print tweed, frayed finishes and stronger colour combinations. Chanel’s familiar two-tone shoes appeared in leopard and tiger patterns, while quilted handbags were reinterpreted through zebra prints and contrasting shades.

The show arrives as Chanel continues to benefit from renewed demand. Blazy’s early collections have attracted new customers to the house, with several handbags, jackets and footwear styles reportedly selling strongly. The response has given Chanel an advantage at a time when several major luxury brands are still contending with slower spending and more selective consumers.

The privately owned company returned to growth in 2025, with revenue rising 2 per cent on a currency-adjusted basis to $19.3 billion. Operating profit increased 5 per cent to $4.7 billion, while the group continued investing in retail expansion and plans to open about 30 stores this year.

Blazy’s approach has centred on updating established Chanel signatures rather than replacing them. Tweed, quilting and two-tone footwear remain central to the product language, but are being presented with looser construction, stronger colour and more experimentation.

The latest collection reinforces that strategy. As Chanel expands its retail network and pushes new products into stores, the commercial test will be whether the creative momentum surrounding Blazy continues to translate into sustained demand across handbags, ready-to-wear and footwear.