Bulgari has unveiled its captivating new Eternally Reborn campaign, starring Hollywood luminaries Zendaya, Anne Hathaway, and Liu Yifei, set against the timeless backdrop of Rome’s iconic landmarks.
Directed by Nathalie Canguilhem and captured through the lens of fashion photographer Zoey Grossman, the campaign exudes opulence and glamour as the trio don Bulgari’s dazzling jewellery while gracefully navigating through the Eternal City’s enchanting streets. The shoot showcases Rome’s historic charm, featuring landmarks such as the majestic Capitoline, bustling Piazza Navona, and the picturesque courtyard of Chiesa Sant’Ivo della Sapienza.
In a display of ingenious editing, Anne Hathaway is seen adorned in a white plissé gown paired with a stunning diamond and emerald necklace, suspended from the tower of Borromini’s renowned Sant’Agnese in Agone church.
Bulgari describes the Eternally Reborn campaign as a celebration of personal renewal and empowerment, echoing the perpetual cycle of rebirth and elevation inherent in the brand’s creative spirit. The aesthetic seamlessly blends Bulgari’s signature designs, including snaking golden bracelet watches and serpent diamond and sapphire necklaces, with the ornate baroque and Renaissance architecture of Rome.
Accompanied by the evocative soundtrack of “Burning” by the Yeah Yeah Yeahs, the campaign culminates as the trio concludes their day against the backdrop of a mock Rationalist metallic sculpture above the Seven Hills of Rome at sunset. Titled Vista Aeterna and created by Dutch designer Sabine Marcelis, the sculpture serves as a bespoke installation for the Eternally Reborn activation at the iconic Piazza di Spagna, captivating visitors with its twelve travertine-based pillars adorned with reflective coloured mirrors that rotate to trace the sun’s path from dawn to dusk.
Established in 1884, Bulgari stands as the pinnacle of Roman high jewellery and is a leading marque within the Watches & Jewellery division of LVMH. The brand’s latest campaign embodies the essence of timeless elegance and artistic innovation, resonating with audiences worldwide.
