Aston Martin, the renowned British luxury automaker, has appointed Adrian Hallmark, the seasoned automotive executive currently leading Bentley, as its new chief executive officer.
Hallmark, aged 61, is set to assume his new role no later than October 1st, 2024, with outgoing CEO Amedeo Felisa remaining in his position until the transition is complete.
With over 25 years of successful automotive leadership, Hallmark has held prominent roles at Bentley, Porsche, Volkswagen, and Jaguar Land Rover. During his tenure at Bentley, he played a pivotal role in driving increased profits and revenue, notwithstanding challenges in the automotive sector.
Lawrence Stroll, Executive Chairman of Aston Martin, praised Hallmark’s extensive experience in the ultra-luxury and British manufacturing sectors, expressing confidence in his ability to advance the company’s strategic objectives and sustain recent progress.
This leadership change comes amidst ongoing challenges for Aston Martin, which has faced significant losses in recent years. Despite improvements in 2023, the company’s share price has declined since its 2018 IPO, amidst supply chain disruptions, rising costs, and substantial debt burdens.
Hallmark’s agenda includes overseeing the launch of Aston Martin’s inaugural hybrid supercar, Valhalla, addressing production issues with the new DB12 model, and navigating the industry-wide transition to electric vehicles, a challenge confronting many automakers globally.
