Zoë Kravitz has been named the inaugural brand ambassador for British luxury jeweller Jessica McCormack, marking a significant milestone for the brand as it aims to expand its presence in the US market.
The announcement comes at a vibrant time for McCormack, whose townhouse is currently hosting a six-week Millinery Residency for Fenwick. However, this partnership with Kravitz represents an even more substantial development tied to the brand’s international growth ambitions. CEO Leonie Brantberg emphasised the importance of this move: “Appointing Zoë Kravitz as our first global ambassador is an exciting next step for Jessica McCormack. We plan our US expansion with the opening of our first overseas store in New York in 2025 and progress towards our multi-year growth strategy.”
Brantberg highlighted Kravitz’s unique appeal and alignment with the brand’s ethos: “Zoë is a rare creative talent, and her authentic endorsement of the brand is a tribute to Jessica’s talent and craft. Zoë also perfectly embodies the female-led ethic of our brand with a team of 70% women, and we are delighted she has chosen our unique, founder-led British luxury brand to partner with.”
Over the past three years, Jessica McCormack has seen substantial growth, tripling its business from £9 million in 2020 to £30 million in 2023, all while maintaining solid profitability. The brand views its international strategy as crucial for continued growth and establishing itself as a major player in the high-end jewellery market.
Next month, the brand will launch its newest range, the Principal Diamond collection, featuring pieces with stones over five carats and starting at £100,000. This launch is part of a broader effort to solidify its position in the luxury sector.
Brantberg, who joined as CEO in September after six years at Burberry, is steering the brand towards a new era of growth. With two locations in London, including the townhouse at 7 Carlos Place in Mayfair, Jessica McCormack will make its US debut on Madison Avenue in New York in the first half of 2025, aiming to expand its already significant American client base.
