The New Miss Dior is Reinventing Iconic Fragrance

1 min read

Long before actress Natalie Portman graced its campaigns, Miss Dior was conceived as a tribute to the brightest star in the Gemini constellation, known as “Castor.” However, nearly eight decades later, Dior Perfume’s creative director, Francis Kurkdjian, is reshaping this timeless icon into a modern masterpiece.

Kurkdjian’s interpretation of Miss Dior bridges the gap between tradition and innovation, capturing the essence of youthful allure that has long defined the fragrance. With prominent floral notes, hints of fruit, and a touch of citrus, his creation promises immediate pleasure reminiscent of the original, yet infused with a contemporary twist.

Central to Kurkdjian’s vision is the jasmine, carefully selected and harvested in July to evoke the characteristic aroma of 1947, the year Miss Dior was born. Through meticulous extraction methods, the jasmine essence is enriched with delicate nuances of strawberry, peach, and apricot, echoing the fragrance’s timeless charm.

While the scent embodies youthfulness, the redesigned bottle exudes sophistication, with intricate houndstooth patterns adorning the glass and a refined silver ribbon replacing the floral motif. As Kurkdjian aptly puts it, “We know that Miss Dior was the most beautiful surprise that Christian Dior created for young people… But youth evolves.”

In this marriage of heritage and modernity, the new Miss Dior fragrance emerges as a symbol of timeless elegance, reinvented for the discerning tastes of today’s connoisseurs.