The Watches of Switzerland Group has introduced a new TAG Heuer boutique within London Gatwick’s South Terminal, marking a significant expansion in the luxury watch market. Recognised as one of the UK’s premier airports, Gatwick provides an ideal setting for this venture, aiming to deliver a refined retail experience for watch aficionados and brand enthusiasts.
The boutique is meticulously curated to showcase a diverse collection of TAG Heuer’s exquisite men’s and women’s luxury timepieces, epitomising the brand’s unwavering dedication to Swiss watchmaking excellence. Among the standout offerings is the Connected Calibre E4, seamlessly blending smart connectivity with the timeless allure of traditional luxury watches, catering to a wide range of preferences.
Crafted by TAG Heuer’s in-house design team, the boutique’s layout and decor reflect the brand’s rich heritage and core values. Featuring a harmonious blend of light wood panels, industrial concrete accents, and iconic deep blue hues, the interior design embodies TAG Heuer’s commitment to pioneering Swiss craftsmanship and innovation.
Craig Bolton, President of the Watches of Switzerland Group in the UK and Europe, expressed his enthusiasm for the expansion, stating, “We are thrilled to kick off 2024 with the launch of our new TAG Heuer boutique at London Gatwick, South Terminal. Venturing into the travel retail space presents an exciting opportunity for our business, allowing clients and brand enthusiasts to explore our latest concept boutique and exclusive product launches. The boutique will showcase our core collections, with our knowledgeable team on hand to provide expert guidance to clients.”
Rob Diver, Managing Director of TAG Heuer UK and Ireland, echoed Bolton’s sentiments, highlighting the significance of the expansion in further solidifying TAG Heuer’s presence in the UK market. He remarked, “This marks an exciting chapter for TAG Heuer as we expand our footprint in the UK alongside Watches of Switzerland. The debut of our boutique at Gatwick Airport Departure Terminal South introduces a new dimension to TAG Heuer’s travel retail experience, supported by a dedicated team to assist clients in discovering their next coveted timepiece.”
