Swiss company glams up Apple products with diamonds

2 mins read

A luxury set dubbed the “Billionaire’s Gadgets” collection, priced at $250,000, includes an iPhone 15 Pro Max, Apple Watch Ultra 2, and other items adorned with diamonds. This set is undeniably aimed at an exceptionally niche market, as potential buyers not only need to have the financial means to spend a quarter of a million dollars but must also appreciate the design and have no desire to upgrade their devices in the near future.

The set, produced by Golden Concept, reportedly requires over 500 hours of work to create. The company’s CEO and Founder, Puia Shamsossadati, asserts that in a saturated luxury market, it takes something extraordinary to create prestige, and this collection aims to do just that. Shamsossadati suggests that the painstaking craftsmanship and artisanal excellence that went into these unique pieces justifies the exclusive price point.

However, the value of such a set may not increase significantly over time. While the diamonds will likely retain their worth, the devices themselves are Apple products that will inevitably become outdated. Apple regularly releases new models, making the devices in this set progressively less current. In addition, the set includes AirPods Max, which Apple has not updated since their initial release in 2020.

Moreover, one aspect that stands out is the inclusion of a Swiss-made automatic skeleton watch that matches the dimensions of the Apple Watch Series 9 but is not an Apple product. While it is part of the “Billionaire’s Gadgets” collection, it is distinct from the Apple devices.

Historically, Apple has introduced high-end products that were subsequently discontinued. For instance, Apple once sold a gold Apple Watch Edition starting at $10,000, but it discontinued this product within a year, rendering the 2015 model officially obsolete.

In conclusion, this extravagant collection may appeal to a select group of individuals willing to invest in luxury and exclusivity, but it’s essential to consider the practicality and potential obsolescence of the included devices when making such a substantial purchase.