Sergio Rossi Makes Grand Return to UAE with New Boutique

2 mins read

Sergio Rossi, the renowned Italian luxury footwear brand, marks its triumphant return to the UAE with the inauguration of a sophisticated boutique in Dubai Mall, in collaboration with local luxury entrepreneurs, Timeless Group.

Occupying a spacious 123-square-meter area, the boutique boasts a contemporary and striking design, serving as the perfect backdrop for showcasing Sergio Rossi’s latest seasonal releases and timeless iconic collections. Each footwear piece is meticulously handcrafted at Sergio Rossi’s esteemed manufacturing base in San Mauro, Pascoli, Italy, ensuring the highest standards of quality and craftsmanship.

Helen Wright, CEO of Sergio Rossi, expressed her enthusiasm about the brand’s renewed presence in the region, emphasising the significance of the partnership with Timeless Group in shaping the future narrative of Sergio Rossi in the UAE market. The Dubai Mall store aims to establish a deeper connection with the diverse and cosmopolitan clientele of the region, drawing inspiration from the dynamic and vibrant atmosphere of Dubai.

A distinctive feature of the boutique is the introduction of the Heritage Wall concept, a homage to Sergio Rossi’s rich Italian heritage and craftsmanship. Drawing inspiration from the Gallery of Lasts found in the brand’s flagship stores in Milan and Beijing, the Heritage Wall showcases original wooden shoe lasts signed by Sergio Rossi artisans, offering customers an immersive experience into the brand’s storied legacy.

Samara Punjabi, CEO of Timeless Group, expressed her excitement about reintroducing Sergio Rossi to Dubai’s discerning clientele, highlighting the company’s commitment to curating an unparalleled experience of elegance and sophistication. By showcasing Sergio Rossi’s exquisite craftsmanship, the boutique aims to elevate the standard of luxury footwear in the region, embodying timeless style and refined taste with every step.