Rolls-Royce Debuts Series Tailored for Chinese Market

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Rolls-Royce is set to dazzle attendees at the 2024 Beijing Motor Show with the unveiling of its bespoke “Spirit of Expression” series. This exclusive lineup comprises three distinct models: the Ghost Extended, Phantom Extended, and the electric Spectre, representing the inaugural projects from Rolls-Royce’s newly established Private Office in Shanghai.

Slated for an April 25 debut, these luxurious vehicles combine global design excellence with keen local insights, catering to the sophisticated tastes of Rolls-Royce’s Chinese clientele. Chris Brownridge, Rolls-Royce’s CEO, highlighted the significance of these bespoke creations, stating, “These unique motor cars reflect the global perspectives of our clients in China, who demand super-luxury products that resonate with their personal tastes.”

Drawing inspiration from natural landscapes and cultural elements beloved by Chinese patrons, each vehicle in the “Spirit of Expression” series is a masterpiece of design. The Phantom Extended “Magnetism” boasts a captivating dual-tone exterior inspired by moonlit beaches and deep-sea horizons. The Spectre “Escapism” captures the vibrant spirit of South America with its lively colour palette, while the Ghost Extended “Expressionism” evokes the warm hues of a tropical sunset.

These vehicles are more than just modes of transportation; they are expressions of personal style and cultural appreciation. Crafted through collaborative efforts between Rolls-Royce’s designers in Goodwood and the Shanghai Private Office, these cars offer a unique blend of luxury and customisation.

For automotive enthusiasts and prospective buyers, the “Spirit of Expression” series will be showcased at the China International Exhibition Centre in Beijing until May 4, as part of the esteemed 2024 Beijing Motor Show. Visitors can explore these exquisite models and experience firsthand the artistry and craftsmanship that define Rolls-Royce.