PIF arm taps Six Senses for luxury hotel in 2027

2 mins read

The historic city of AlUla in Saudi Arabia is known for its rich cultural and archaeological heritage, boasting ancient tombs, rock formations, and historical artefacts. As part of Saudi Arabia’s Vision 2030 plan, the country is actively working to transform AlUla into a major tourist destination, preserving its cultural treasures and enhancing its appeal to travellers from around the world.

The recently signed agreement between AlUla Development Co. and Six Senses represents a significant step in this transformation process. Six Senses is renowned for its luxury resort and spa management, emphasising wellness, sustainability, and immersive guest experiences. The collaboration with Six Senses suggests a commitment to providing high-end hospitality options within the AlUla region, catering to the needs and expectations of luxury travellers.

The planned 1.2 million square meter hotel is poised to become a standout feature in the region, offering visitors a unique blend of luxury accommodations, cultural experiences, and access to the stunning natural landscapes and historical sites that AlUla is known for. The opening of the hotel in 2027 is a clear indication of the long-term vision for AlUla as a world-class tourist destination.

This development aligns with broader efforts in Saudi Arabia to diversify its economy and reduce its reliance on oil revenue. By investing in the tourism sector and preserving and promoting its historical and cultural heritage, Saudi Arabia aims to attract tourists and provide a boost to the local economy. The luxury hotel project is just one part of a larger strategy to unlock the full potential of the AlUla region and position it as a top-tier destination for travellers seeking a blend of heritage, nature, and luxury.