niLuu, a PETA-Approved brand specialising in vegan silk and cruelty-free loungewear, has revealed its extended luxury distribution within the United Arab Emirates (UAE), where it now has an exclusive presence at the ‘his and hers’ store located in Atlantis, The Palm. This innovative multi-brand concept store focuses on swimwear, loungewear, and sleepwear and represents niLuu’s second entry point into the Middle East after its successful introduction at Galeries Lafayette in Downtown Dubai last year.
Originally hailing from Miami, Florida, niLuu is now introducing ethically produced, environmentally friendly luxury sleepwear to silk aficionados in the Middle East. These Dubai locations signify the brand’s first venture into international markets beyond the United States, where its products are available through esteemed retailers like Bergdorf Goodman, Neiman Marcus, Nordstrom, and Goop in Hawaii.
The niLuu collection boasts an array of sophisticated resort wear items, encompassing kimonos, dresses, silk shirts, pants, and sleep masks. These designs seamlessly blend the realms of loungewear and outerwear, all the while embodying the vibrant culture and essence of Turkey through bold and lively colours, captivating patterns, and soft-brushed fabrics.
Central to the brand’s identity is a profound compassion for animals, drawing inspiration from the serenity and unity found in the natural world’s flora and fauna. This inspiration is evident in their sought-after prints, diverse colour spectrum, and various textures.
In a captivating move, niLuu introduces two new prints, “MONROE,” adorned with exotic giraffes symbolising good luck and fortune, and the elegant “Magnolia,” characterised by its pure white hue and rich Jacquard texture. The brand’s Creative Director, Nilüfer Bracco, continues to infuse her collections with fresh and meaningful designs.
niLuu’s ongoing expansion throughout the UAE and collaboration with the multi-brand retailer ‘his and hers’ align with its core mission of making vegan and cruelty-free products accessible to a broader customer base. The brand remains unwaveringly committed to a production process that upholds social and environmental ethics. As a proud member of ‘1% For The Planet,’ niLuu has pledged to donate 1% of its annual revenue to support environmental conservation initiatives worldwide.
