Mercedes Benz wants to lead India’s Luxury EV Space

3 mins read

Mercedes-Benz India’s Vice President for Sales and Marketing, Lance Bennett, has embarked on an assertive strategy to harness the vast potential of the Indian luxury automobile market within a mere eight months of assuming his role.

In an impressive foray into the mid-size luxury SUV segment, Mercedes-Benz has triumphed with the introduction of the latest iteration of the GLC. This resounding success has further stoked the flames of aspiration amongst Indian luxury car enthusiasts, as the renowned automaker unveils its most recent offering: the EQE 500 4MATIC SUV. This opulent vehicle graces the Indian roads with a starting price of Rs 1.39 crores (all India ex-showroom).

The EQE 500 4MATIC SUV is not just another addition to the fleet; it represents Mercedes-Benz’s commitment to the electric vehicle (EV) revolution. A standout feature of this exceptional automobile is its substantial driving range of 550 kilometres, as per the World Harmonised Light Vehicle Test Procedure (WLTP), all achievable on a single charge. This impressive range offers not only a sense of environmental responsibility but also peace of mind to discerning consumers who demand both luxury and practicality in their vehicles.

In addition to the remarkable EV itself, Mercedes-Benz is also fervently working towards the development of a comprehensive EV charging ecosystem. As of now, the company boasts an extensive network of over 140 charging stations strategically placed across the country. This network includes both AC chargers and high-capacity DC fast chargers, with power levels of 60 kW and 180 kW. These charging stations are poised to facilitate the seamless integration of electric vehicles into the daily lives of Indian consumers.

Lance Bennett’s forward-thinking approach aligns perfectly with Mercedes-Benz’s vision for the Indian market. His strategic positioning of the EQE 500 4MATIC SUV underscores the brand’s dedication to offering cutting-edge, environmentally conscious luxury vehicles. This move also underscores the manufacturer’s commitment to providing the necessary infrastructure for a smooth transition to electric mobility.

As Mercedes-Benz continues to shape the landscape of luxury automobiles in India, Lance Bennett’s aggressive pursuit of opportunities underscores the company’s unwavering commitment to excellence and innovation in the pursuit of sustainable, high-performance luxury vehicles. The EQE 500 4MATIC SUV stands as a testament to Mercedes-Benz’s vision for a greener and more opulent automotive future in India.