Mark Cross, the prestigious American luxury brand with roots tracing back to 1845, is transforming under the guidance of CEO Gayle Dizon and Chief Creative Officer Sean Spellman. With a renewed focus on its rich heritage and commitment to craftsmanship, the brand is set to reintroduce itself to the contemporary luxury market.
Known for its iconic Grace Box bag and a legacy intertwined with American culture, Mark Cross is leveraging its storied past to create modern collections that resonate with today’s discerning consumers. Dizon and Spellman are introducing innovative designs that pay homage to archival pieces while infusing fresh perspectives and contemporary elements.
“We describe SS24 as a collection 180 years in the making,” says Dizon. The new collection features reinventions of classic Mark Cross styles, such as the Jane and Romy 25, blending historical motifs with modern aesthetics. The brand’s signature pieces like the Romy clutch and Eleanor 45 tote continue to be popular choices, with plans to relaunch classics like the Madeline and the Grace Box in the coming years.
In addition to its core collections, Mark Cross is exploring strategic collaborations to expand its reach and appeal to a broader audience. An upcoming partnership with AERIN, the global luxury lifestyle brand founded by Aerin Lauder, is set to launch soon, with more collaborations on the horizon.
Spellman and Dizon are also focusing on enhancing the brand’s retail experience, with plans to introduce gallery-style pop-up events globally and establish a permanent brick-and-mortar presence. They believe that a physical retail presence is essential for conveying the brand’s lifestyle vision and expanding into new categories beyond handbags.
With a rich heritage and a commitment to quality, Mark Cross aims to redefine American luxury by offering exceptional products at accessible price points. As European luxury brands continue to raise prices, Mark Cross is poised to fill the gap, appealing to aspirational consumers seeking luxury without compromising on quality.
