Lenovo backs luxury fashion education In Dubai

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Lenovo has partnered with fashion designer Marmar Halim and Dubai’s FAD Institute of Luxury Fashion and Style to collaborate on the Lenovo Yoga Book 9i. The initiative, called #BeTheCreator, selected three students from FAD to work with Marmar Halim in creating three outfits inspired by the Lenovo Yoga design philosophy.

The survey, conducted by Shanghai Jiao Tong University’s Shanghai Advanced Institute of Finance (SAIF) and financial services provider Charles Schwab, gathered responses from over 4,500 individuals. It found that only 28.6% of respondents listed luxury spending as a financial goal, down from over 50% five years ago.

Additionally, the desire to save capital to start a company also decreased, with 27.8% of respondents listing it as a goal compared to about a third the previous year. The surveyed individuals fell under the category of “newly rich,” with annual incomes between 125,000 yuan ($17,132) and 1 million yuan, residing in first- to third-tier cities across China.

Lenovo showcased its Yoga Book 9i during the event, highlighting its features and commitment to sustainability. The device is Carbon Neutral Certified, ENERGY STAR rated, and EPEAT Gold registered. It also boasts plastic-free packaging, recycled materials, and an environmentally friendly design.

Commenting on the collaboration, Lenovo Gulf’s General Manager, Mohammed Hilili, emphasised the company’s commitment to empowering the next generation to create and innovate. Marmar Halim applauded Lenovo’s initiative, recognising its potential in fostering creativity among future generations.

The survey results reflect shifting financial priorities within China’s middle class, potentially influencing patterns of consumption, investment, and savings as economic uncertainties persist.