To stay ahead, Automobili Lamborghini has revealed its revamped logo. The announcement comes as part of a comprehensive transformation outlined in the Direzione Cor Tauri programme, heralding a new era in Lamborghini’s brand positioning.
After two decades, Automobili Lamborghini unveils a revitalised brand identity, featuring a simplified logo that embodies the essence of the brand’s core values. The redesign, a pivotal part of the company’s broader transformation towards sustainability and decarbonisation, reflects Lamborghini’s dedication to bravery, innovation, and authenticity.
Under the banner of “Driving Humans Beyond,” Lamborghini reaffirms its pledge to surpass boundaries and conventions, setting a new standard for progress and innovation. The brand’s trajectory towards sustainability is at the forefront of this strategic endeavour, aiming to inspire future generations and lead the way towards a more sustainable future.
This commitment to change extends beyond the realm of automotive design, impacting Lamborghini’s corporate identity, culture, and values. The company’s visual identity undergoes a significant evolution, reflecting a harmonious blend of tradition and modernity.
The redesigned logo features a broader Lamborghini typeface, exuding a sense of strength and clarity. Black and white remain the primary hues, symbolising the brand’s unwavering identity, while yellow and gold accents add a touch of vibrancy and sophistication.
The iconic bull emblem transforms, taking centre stage as an individual symbol across Lamborghini’s digital platforms. This newfound prominence emphasises the brand’s commitment to innovation and excellence.
As part of the rebranding initiative, Lamborghini introduces a new font inspired by the sleek lines and angularity of its vehicles, ensuring a cohesive visual identity across all communications.
In essence, Lamborghini’s redesigned logo and brand identity symbolise a bold step towards the future, encapsulating the brand’s unwavering commitment to innovation, sustainability, and driving humanity forward.
