Renowned for her trendsetting beauty, Dua Lipa embarks on an exciting new journey as the Global Makeup Ambassador for YSL Beauty. From marinated makeup to blueberry-milk nails, Dua Lipa has consistently revolutionised beauty trends, propelling them into the mainstream beauty stratosphere and dominating our TikTok feeds. Now, the Grammy award-winner is set to bring her unique flair and electrifying energy to YSL Beauty, and the world is here for it.
Since 2019, Dua Lipa has been the face of the YSL Libre franchise as their global brand ambassador. With her appointment as the Global Makeup Ambassador, Dua Lipa’s partnership with the brand takes on new heights as she collaborates with YSL Beauty to push the culture forward through beauty. “This feels like a very natural progression in our relationship,” Dua Lipa states. “I’ve been with the brand for five years now. I’ve grown up with the brand.” As their newest makeup ambassador, Dua Lipa will play a pivotal role in promoting YSL Loveshine, a new hero franchise focusing solely on the lips.
The YSL Loveshine franchise debuts with the highly anticipated Lip Oil Stick, a luxurious lip treatment that delivers intense hydration and a luscious shine. The lip oils come in an array of creamy, high-shine, nude shades that cater to all skin tones, making them a must-have addition to every makeup lover’s collection. Shot in Morocco near YSL Beauty Ourika Community Gardens, where the Maison ethically sources ingredients for many of their beauty products, the campaign celebrates the vibrant spirit of the brand and pays homage to Yves Saint Laurent’s love for this vibrant country.
Stephan Bezy, the international general manager of YSL Beauty, expressed his excitement about Dua Lipa’s collaboration with the brand, stating, “Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for. Her influence is a celebration of individuality, a statement of empowerment, encouraging everyone to embrace their unique beauty with confidence.”
For Dua Lipa, her style and beauty journey have been influenced by her mother, whom she regards as her ultimate beauty icon. “I’ve always looked through her makeup bag first, before anyone else’s,” Dua Lipa reveals with a smile. “That was my first introduction to makeup and the way she carried herself. I’ve always looked up to her in terms of style and makeup.”
With her fearless approach to beauty and style, Dua Lipa continues to inspire a new generation of makeup lovers. From experimenting with hair colours to leading a glossy makeup revolution, Dua Lipa encourages everyone to embrace their individuality and make a statement through beauty. As she leads the charge for YSL Beauty, Dua Lipa’s collaboration promises to redefine beauty standards and celebrate the diversity of beauty in all its forms.
Experience the couture glossy look with YSL’s Candy Glaze Lip Gloss Stick, combining hyaluronic acid, Vitamin E, and mango oil for hydration, shine, and nourishment. Get ready to shine with the new Loveshine Lip Oil Stick, launching online on March 15 and in stores by the end of March. Let’s embrace our unique beauty and make a statement with YSL Beauty.
