German designer Chemena Kamali makes her mark on Chloé with a nod to the house’s 1970s heritage, inspired by the bohemian chic aesthetic of former designer Karl Lagerfeld.
Stepping into her role at Chloé, Kamali draws from her early experiences with the brand, having previously worked as an intern and under the guidance of Phoebe Philo in the early 2000s.
In her debut collection, Kamali explores contrasts, blending feminine and masculine elements, chiffon with vinyl, and shades like powder pink and military green. She juxtaposes delicate white lace with bold black thigh-high boots, creating a dynamic fusion of textures and styles.
One standout ensemble from the collection features a delicate sheer dress paired with a structured black leather coat, encapsulating the essence of Kamali’s vision for Chloé.
Kamali succeeds Gabriela Hearst, known for her sustainability efforts during her three-year tenure at Chloé. While Hearst’s focus on sustainability received praise, it did not translate into significant sales growth for the brand.
Trained at Central Saint Martins in London and previously serving as the head of women’s ready-to-wear at Saint Laurent, Kamali brings a fresh perspective to Chloé. Her aim is to reinvigorate the house with a return to its original roots, crafting a sensual Chloé that exudes warmth and positivity.
