Italian luxury footwear brand Casadei has announced its latest strategic move in global expansion by launching a flagship store on Alibaba’s premier e-commerce platform, Tmall Luxury Pavilion. This initiative aligns with the brand’s digital strategy to connect with the vibrant and digitally savvy Chinese market while solidifying its Asian presence.
Managed by Triboo Shanghai, Casadei’s flagship store on Tmall will offer an authorised and customised e-commerce experience tailored to the preferences of Chinese consumers. Triboo Shanghai will also oversee the brand’s engagement across major Chinese social media platforms, ensuring a cohesive and impactful digital presence.
Arianna Casadei, the general manager of Casadei, expressed enthusiasm about the partnership, stating, “This business partnership with Tmall will allow us to enter the Chinese market with an authorised and customised e-commerce experience. We know Chinese buyers are the most important supporters of the luxury global market, and our relationship with Tmall is extremely powerful in helping us engage with and reach more of them.”
Gabriele Barbati, general manager of Triboo Shanghai, echoed this sentiment, highlighting the synergy between the two companies. “We are thrilled to partner with Casadei, a brand that mirrors the heritage and authenticity of ‘Made in Italy’ excellence. This close-knit partnership is essential as we embark on this exciting journey together, aiming to bring Casadei’s unparalleled craftsmanship and design to the Chinese market.”
With its new presence on Tmall Luxury Pavilion, Casadei aims to captivate the Chinese audience with its exquisite footwear collections, embodying the brand’s commitment to luxury, craftsmanship, and design. This strategic move signifies Casadei’s dedication to expanding its global footprint and meeting the evolving demands of luxury consumers in key markets like China.
