Bentley Motors Ltd. has introduced its Bentayga EWB (Extended Wheel Base) luxury sport utility vehicle to the South Korean market, catering to the nation’s strong demand for high-end goods. The Bentayga EWB offers an extended wheelbase, providing an additional 180 millimeters (7 inches) of interior space compared to the standard Bentayga model. It is equipped with a 4.0-liter V8 engine, boasts a top speed of 290 km/h (190 mph), and can accelerate from 0 to 100 km/h in 4.6 seconds. The interior features advanced technology, with seats that adjust for temperature and posture, and the ability for the driver to exit the car before it self-parks. The Azure model of the Bentayga EWB starts at 340 million won ($260,000).
Christian Schlick, the brand division director at Bentley Motors Korea, emphasized the importance of the Korean market in Asia during the launch. The company recognizes the unique preferences of Korean consumers, and to meet their desire for individualization, Bentley offers an extensive range of customization options, including various exterior colors, leather upholstery choices, handcrafted veneers, and wheel finishes.
Korea is a crucial market for Bentley, with record sales of 775 cars in 2022, making it the most significant market in Asia outside China and the fifth-highest worldwide. Bentley’s commitment to the Korean market is further highlighted by the opening of Bentley Tower in Seoul, a 10-story building that serves as a comprehensive facility for customers, covering everything from new-vehicle purchases to after-sales service and used-car certification.
Luxury carmakers, including Bentley, are tapping into the preferences of Korean consumers who value individuality and uniqueness in their vehicles. The Korean edition of Bentley’s Continental GT sedan, designed in collaboration with Korean artist Ha Taeim, is another example of catering to local preferences. Bentley remains optimistic about its sales in Korea, maintaining a strong position in the luxury automotive market within Asia.