Apple announces Vision Pro launch date

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Apple has announced that its Vision Pro headset will be launched in the U.S. on February 2, with preorders starting on January 19 at 5 p.m. Pacific Time.

The headset, priced at $3,500, is positioned as Apple’s response to Meta’s Quest headsets and has been in development for several years. Powered by Apple’s M2 chip, the Vision Pro marks the tech giant’s entry into the spatial computing era.

Offering 256 GB of storage, the headset includes prescription lens inserts for $149. Despite being Apple’s first new product category since the Apple Watch in 2015, analysts expect the Vision Pro’s initial revenue impact to be relatively modest, with UBS projecting around $1.4 billion.

The headset features a new operating system, VisionOS, and an input system allowing users to control it using their eyes, hands, and voice. It is designed to change the gaming and video content experience, enabling users to watch content on a virtual reality screen that feels “100 feet wide.” Apple CEO Tim Cook stated, “The era of spatial computing has arrived.”