Luxury conglomerate LVMH Moët Hennessy Louis Vuitton SE is set to acquire a 10% stake in Double R, the investment vehicle of Moncler’s Chairman and CEO, Remo Ruffini. This strategic deal gives LVMH a foothold in Moncler, solidifying its influence in the premium outerwear sector.
The transaction, which grants LVMH board representation at Double R, allows Moncler to maintain its independence while receiving support from LVMH’s vast luxury expertise. Moncler shares surged by 15% following the announcement, signaling confidence in the partnership’s future.
Under Ruffini’s leadership, Moncler has become a global luxury powerhouse, quadrupling its sales over the past decade, and this deal allows him to further solidify his role as the company’s largest shareholder.
The agreement comes at a time when Moncler is expanding its presence with high-profile events, such as a recent fashion show in St. Moritz, and aligns with LVMH’s strategy to invest in high-growth luxury brands. LVMH will hold the option to increase its stake in Double R over the next 18 months.
This investment further cements LVMH’s interest in Italian luxury brands, adding to a portfolio that already includes cashmere specialist Loro Piana and a stake in Tod’s.
