Balmain Unveils Exclusive Summer Collaboration in Greece

2 mins read

Balmain has launched an extravagant takeover at One&Only Aesthesis, the new luxury resort in Greece, marking the fashion brand’s latest foray into the realm of summer destination marketing. The event kicked off with a star-studded celebrity party hosted by Olivier Rousteing, Balmain’s creative chief, attended by notable figures such as Liam Hemsworth, Kim Cattrall, Kylie Minogue, Luke Evans, and Chanel Iman.

Central to this collaboration is Balmain’s infusion of “New French Style” along the Athenian Riviera. The resort’s pool club has been transformed to reflect Balmain’s signature aesthetic, featuring the Labyrinth pattern of interlocking ‘B’ and ‘P’ motifs inspired by French Renaissance gardens. Customisations include Balmain-designed parasols, pool towels, sunlounger cushions, floating loungers, and cabanas, all adorned with the iconic Balmain graphic.

A highlight of the collaboration is the exclusive release of the Balmain x One&Only Aesthesis 1945 Cabas bag. Named after the founding year of the fashion house, this limited-edition accessory boasts an oversized silhouette with bold golden hardware and a prominent house logo. Available exclusively at One&Only Aesthesis in the NEO boutique, the 1945 Cabas comes in black or white colorways, retailing at €2,600.

The partnership between Balmain and One&Only Aesthesis aims to enhance the resort’s allure with a blend of Balmain’s artistic energy and the sophisticated ambiance of the Athenian Riviera. This collaboration not only elevates the resort experience but also shows Balmain’s commitment to merging luxury fashion with exclusive travel destinations.

As summer unfolds, guests at One&Only Aesthesis can immerse themselves in the Balmain-designed ambiance, enjoying a fusion of mid-century modern architecture and contemporary French chic, making it a must-visit destination for fashion lovers and luxury travelers alike.