Shopping Platform of the Year – Egypt 2024
MITCHA is a leading Private Label and a multi-designer digital hub launched in 2019, offering a diverse e-commerce platform and an application dedicated to Egyptian fashion designers. The hub is endorsing the local fashion industry in Egypt and working towards accessing new markets in the region under one ecommerce platform. With the vision of bringing back the importance of the fashion culture and industry in Egypt; MITCHA was founded by Hilda Louca aiming to unite and promote all Egyptian designers.
